Who Are We — Delicious Creations
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WHO ARE WE

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Delicious Creations helps businesses boost their innovation performance.

Founded by Julia Catton, with 30 years’ experience working in both Retail and Manufacturing.
Delicious Creations draws on Julia’s passion for creativity with her highly commercial and practical approach to food innovation.

Julia started her career as a Marks & Spencer Food Developer where she invented the iconic Percy Pig sweet, which is now one of M&S’s most successful and valuable food brands.

 
Watch Julia’s Channel 5 TV interview on the creation of the iconic M&S Percy Pig

Watch Julia’s Channel 5 TV interview on the creation of the iconic M&S Percy Pig

 
 

“Julia’s passion, determination and drive leads teams to deliver success and disrupt markets. I have enjoyed many years of working with Julia creating delicious new products for Marks and Spencer which are still going strong today!”

Chris Seaby
Head of Product (Convenience Foods)
Marks & Spencer

 
 
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“Julia Catton, Percy’s creator, talks to The Independent.” Feb 2021 Click to read in full

“Julia Catton, Percy’s creator, talks to The Independent.” Feb 2021 Click to read in full

 

COLLABORATIONS

“Over the years I have had the great privilege of working with many great businesses, brands and licences.

Licensing great brands and developing in your category is something I have a lot of experience in. It can be a great way to disrupt the category and bring in new consumers.

Other collaborations have been through Private Label, Third Party manufacture and close supplier collaborations.”

 
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Julia went on to work at Kinnerton Confectionery, the UK’s largest private chocolate manufacturer of Third Party, Private Label and Branded Products.

As a Main Board Director, she was responsible for all aspects of Marketing, Innovation and NPD Strategy and Implementation, including Kinnerton’s Licensed Character portfolio, NOMO (the UK’s No1 Free-From and vegan chocolate brand), Private Label and Consumer Brands.

 
 

It was a pleasure working with Julia on the hugely successful launch of revolutionary chocolate brand, NOMO.
She oversaw the PR and social media campaign with professionalism and great enthusiasm.

HAYLEY COLEBY
Associate Director and Head of Social
PHA Group

 
 

At Delicious Creations, Julia uses her considerable experience of managing complex multi-sited teams to deliver both Branded and Private Label ranges to help businesses to develop their Innovation Strategy, manage innovation creatively and effectively and to build their own brands.